From the director of Culture Jam: Hijacking Commercial Culture, comes this examination of a 2-billion dollar industry–marketing to school age students. In a climate of funding shortfalls for education, corporate sponsors are stepping up to the plate, offering promotions, sponsorships and even free curriculum. There is no stopping the flow of advertising in covert forms–it's called Trojan horse marketing, and it's designed to create life-long brand name consumers, not life-long learners.